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Henkel - Reality Advertising

The internet gave us a perfect opportunity to create real-time proof of Super Bonder's most famous benefit: that it sticks forever.

So we created a live demonstration of the product by gluing a computer monitor to a wall, pointing a webcam at the gravity-defying unit and prompting web surfers to type in messages and watch their words appear on the monitor in real-time.

Grand Prix Cannes Lions | Silver Andy Awards | Bronze NY Fests

The internet gave us a perfect opportunity to create real-time proof of Super Bonder's most famous benefit: that it sticks for real. So we created a live demonstration of the product by gluing a computer monitor to a wall, pointing a webcam at the gravity-defying unit and prompting web surfers to type in messages and watch their words appear on the monitor in real-time.

AWARDS
Cannes Cyber Grand Prix | Andy Awards Silver | Bronze NY Festivals
 
 

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