Young Lions - Old Creatives
To promote the Young Creatives competition (currently Young Lions), we created the Old Creatives competition. The campaign started running teasers and creating the buzz around a competition for people over 70 years old. Followed up by an official campaign from Young Creatives, paying off the message: It's now or never.
Shortlist Cannes Lions | Gold Wave Festival | Gold El Sol
To promote the Young Creatives competition (currently Young Lions), we created the Old Creatives competition. The campaign started running teasers and creating the buzz around a competition for people over 70 years old. Followed up by an official campaign from Young Creatives, paying off the message: It's now or never.
AWARDS
Wave Festival Gold | El Sol Gold | Cannes Lions Print Shortlist
Wave Festival Gold | El Sol Gold | Cannes Lions Print Shortlist
Headline: Being an Old Creative could change your life. Or at least what's left of it.
Headline: Ignore the 12 Creative Directors who weren't able to see your true talent.
Headline: Young Creatives 2007. It's now or never.
On the internet, users could use an interactive ouija board and talk to famous (and deceased) ad personalities.
