In 2008 the internet reached 1 billion users. What if we could get each one to donate 1 dollar to someone? That was the premise behind bumllionaire.com. Our chosen target: Guy Ladd Ritchie, a 46 years old homeless from Texas living in NYC, who had the chance to be the first billionaire homeless and make it to the very exclusive Forbes richests' people list.

Several videos were produced every month. Among the videos there were songs, Mr. Ritchie's personal ideas and propositions, talks about timely subjects, like the US presidential elections, the Iraq war, religion, messages to the blogger community and personalized responses from Guy Ritchie himself to supporters. Bumllionaire took advantage of some of the main web 2.0 platforms at the time. It had an online store for merchandise, a Youtube channel, and even a group, in a relatively unknown social media site at the time called Facebook. The project happened before the internet was familiar with the term crowdsourcing, although the phenomenon was already happening by the time.

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